Business/Marketing, Signs & Graphics

How Signage Can Boost Sales and Create a Powerful Brand Image

 

Hiring a Jacksonville sign company that offers planning, city permitting assistance, design ideas, fabrication and installation can help brands get their signs up quickly. They can also assist with budgeting by showing what options exist within the given budget.

A one-stop shop can also help with logos and other graphic designs that may need editing before a commercial sign is printed. This can reduce the number of vendors a brand has to work with.

A sign for a business should be designed with a specific purpose in mind. Whether it’s advertising to attract new customers, impressing viewers with a professional or elegant look, or rebranding a company, every detail of the design should be carefully thought out.

A stroll through the production warehouse at Harbinger on Shad Road is a visual visit to some of the First Coast’s most well-known business brands. The Jaguars, 7-Eleven and the pizza chain Mellow Mushroom are all emblazoned on signs in various stages of production.

Businesses that operate out of a physical location typically need to obtain a Certificate of Occupancy (CO) from the local government agency. This confirms that all building codes, zoning laws and government regulations have been met. You may also need to obtain certain state permits and licenses, depending on the type of sign your business manufactures.

Whether you’re running a business or building a brand, signage is an essential marketing workhorse. It’s on the job 24 hours a day and can be a cost-effective way to market your business to potential customers. A great sign can help increase business and build a strong brand image, while a poor sign can damage a business’ reputation.

At the Harbinger production warehouse, workers were putting the final touches on a 15-foot metal-based sign for Cowford Chophouse. It would hang in downtown Jacksonville possibly this year, and Lev said it could cost $15,000, depending on colors and custom embellishments.

Monument signs are huge structures carved or fitted with panels and letters to showcase your company’s name. They are a common choice for restaurants, hotels, and resorts. Other exterior signage choices include pole signs and pylons. They can reach people driving by even if they’re not located close to the business. They are also used by shopping centers, supermarkets, and fast food establishments.

Your sign’s message will help you connect with your customers. It’s like a handshake, showing your brand identity and letting potential customers know what your business offers.

Whether your customers are local or traveling through, you can use your sign to emphasize your hometown roots, highlight ways you give back to the community and promote the quality of your products and services. Your professional sign company can offer ideas and make sure your signage is consistent with your brand image.

When you’re ready to mount your sign, line it up on the wall and place a level on it to check for straightness. Once it’s in the desired position, remove the mounting template and mark your holes with a pen. Then drill into the markings and fasten the wall-mount hardware. For some walls, you may need to install anchors first. If your sign needs screws, they’ll be included with the mounting kit. Your signs will look their best when they’re properly hung.

A sign is a major investment and requires maintenance to ensure the longevity of the sign. Indoor signs collect dust and can develop a dingy appearance over time, and they may need periodic cleaning. Outdoor signs will lose color and brightness due to sunlight exposure, and they may need to be repainted regularly.

A monument sign is a high-impact brand-builder for your storefront and will help you leave a lasting impression with customers. Monument signs are also ideal for wayfinding and guiding customers throughout your facility. Choosing the right Jacksonville sign company to design, fabricate, and install your monument sign will ensure that it is an attractive, professional representation of your business.

A stroll through the production warehouse at Harbinger sign company on Jacksonville’s Southside is a visual trip to some of the most iconic businesses in the First Coast and America. Workers are putting the final touches on a 15-foot-high metal sign for Cowford Chophouse that is set to hang in downtown Jacksonville and a Mellow Mushroom sign that will be placed inside the Jaguars locker room.